Glenn Ackroyd & David Laycock

david-laycock-glenn-ackroydGlenn tells the story of EweMove, a business with a clear mission to rid the UK of disreputable estate agents by providing a genuinely honest and transparent alternative.

“Our journey so far has been incredible; we are truly shaking up the boring world of estate agency! We’ve gone from blank piece of paper to being the fastest growing estate agency franchise in the UK, and being No. 1 rated by customers on Trust Pilot.

Yes, there have been times that have been challenging but we’ve had the support of Nigel and the EC team to help us and we couldn’t have done it without them.”

“We’re competing against big established estate agents or new agents with multi-million pound budgets but we’re not afraid to be different and our rapid, organic growth shows that customers love our fresh approach to estate agency.

“When we started, our turnover was nil. Now, thanks to the EC and incessant implementation, we’re extremely proud to be turning over well into seven figures.

“It started with a ‘soft’ pilot franchise launch, and we didn’t imagine how phenomenal our growth would be. We now have over 90 franchisees and what we’re really proud of is the fact that our ‘early adopters’ are expanding, taking on staff and buying additional territories.”

“This success wouldn’t have been achieved without all of the innovative marketing ideas that have been put in place. Here’s some of our successful marketing developments:

  • Happy Sale Guarantee, Happy Buyer Guarantee, Happy Landlord Guarantee: we’re the first and only estate agent in the UK to offer these customer guarantees, which remove risk for customers and help our franchisees gain trust and win more business.
  • Online Live Chat; we average over 2,000 chat engagements per month. During one month 50% of our chat enquiries came outside normal office hours, helping us win more business when our competitors were shut. Franchisees have earned thousands of pounds of business thanks to Yomdel chat leads.
  • Unbranded Squeeze Pages, Killer Lead Magnet Reports and our Amazing Book and DVD The 39 Steps to a Successful House Sale! The results of this are incredible, 11,476 seller leads and 4,688 landlord leads have been generated using this funnel. The book or ‘Weapon of Mass Instruction’ is personalised to each Branch Director; over 10,000 copies have been printed and we’re on the 2nd Edition. It’s also available on Amazon.
  • Trust Pilot Review Platform; At the end of June we integrated our website with Trust Pilot the independent review platform to see how customers reviewed the service delivered by franchisees, we know from Nigel and the EC team how powerful a good testimonial can be but the level and quality of the reviews, quite frankly, knocked our socks off.
  • We constantly update our website: we’ve invested thousands of pounds to develop it further, and it allows visitors to book their own viewing appointments, make an offer or application for a property, pay rent and report repairs at a time that’s convenient for the buyer or tenant; when most of our competitors are closed.

“We do everything we can to help our franchisees succeed because we understand that we only benefit if they are successful, so we’re mutually committed to their success.

We know that their first year of business will be the hardest so we do everything we can to support them. But what our franchisees really need help with is their marketing, so we take care of that too!

All new franchisees follow our award -winning marketing launch plan, ‘The Lean Green Marketing Machine’, a “Done For You” service provided by the marketing team at HQ. It helps them become established in their areas – it won Silver at the prestigious Estate Agency of the Year Awards.