Since I joined the EC our sales in the Central Buses, have more than doubled. They’ve gone up from 500,000 to 1.3 million. But more importantly, our profits has increased 10 fold, and we’ve been able to do that by being a lot smarter with our marketing. Implementing more marketing pillars in the business. Our weekly caught on camera video and Google AdWords are just two, to mention of many. And that’s had a profound impact on our team. They’re more motivated. They enjoy coming to a more successful business and we’ve been able to increase the team. And it’s had a huge effect on my personal life as well. And it’s changed my life to be honest.
I think, the difference from where I am now, why I joined was, it was all to do with implementation. That’s what’s been the key to our success. And also the latest marketing ideas. Yellow pages, now, which was the core marketing pillar for many businesses 10 years ago, is extinct and it’s constantly evolving and changing. So I want to stay on the journey and always being at the latest trends and being able to implement those.
After joined the EC, I very quickly worked my way up to the mastermind level, and that has totally transformed my business. Being around smart, hungry business owners and of course, Nigel himself, who I know has been there, seen it, done it. And I think that’s the real key thing. And I’ve learned so much from it.
Geoff Cross – CEN Group Ltd