I get it... I'm always dubious of putting my card details in for a 'trial' of anything!
In this instance though, there are two reasons why we ask for your payment information now even though it's free for a whole month:
We want to make sure you can enjoy your Entrepreneurs Circle resources uninterrupted after your Bursary ends. Don't worry though, if you cancel before the end of your Bursary, you won't be charged at all and we won't even attempt to charge your card without sending you a reminder. You can cancel anytime online without speaking to anyone.
Well believe it or not, but we tested it! We ran an experiment to test what impact asking for card details had on people... Here's what we found:
Those who did NOT need to enter their card details signed up with great intentions, but didn't engage with the resources and support available to them anywhere near as much as those who did enter their card details.
You see, because it was just free to access, with no commitment or incentive to get involved, people didn't. Which meant they didn't get the benefits or results of membership.
On the flip side, when people enter their card details on sign up their whole mentality shifts. Now they want to get maximum value out of their free Bursary and dive in head first! What normally happens then is they get amazing results and eventually decide to stay with us because their membership has paid for itself.
So that's the main reason we ask for your card details... so that you'll actually USE the amazing resources and support on offer, get results, see how great we are and decide you never want to leave! :)