Selling to schools is unlike selling to any other sector - especially now.

Budgets are tight. Teachers are overloaded. Trust matters enormously. And it’s seasonal. Even excellent companies struggle to get noticed consistently.

I have worked directly with:

- primary schools
- secondary schools
- special schools
- academies, maintained schools and independent schools
- teachers
- senior leaders
- bursars
- PTAs

I understand how schools buy, what schools value and why many education suppliers fail to gain traction, even when their product is excellent.

I draw on 25 years experience in my own small businesses, a Post Graduate Diploma in Entrepreneurship from Cambridge University and my training as an EC Certified Coach to help you think through your situation and choose the best course of action.

I typically work with founder-led small businesses selling to schools who already have a strong offer but want more consistent growth.

If that resonates I think you would be stronger with me alongside you. We should talk!

How I Help

I work with education suppliers who want to:

- generate more enquiries
- improve conversion rates
- sharpen their marketing
- increase repeat bookings or sales
- make better choices with more confidence
- create better systems
- reduce overwhelm
- grow with more confidence and direction

Many businesses I work with are strong operationally but weak strategically. They work hard, stay busy and still feel stuck.

The issue is not effort. It is clarity, positioning, systems or focus.

Why Work With Me?

There are many business coaches.

Very few have deep, practical experience of the education sector itself.

I do.

I understand:

school buying cycles
- termly seasonality
- education budgets
- MAT structures
- the difference between teacher and headteacher psychology
- cold outreach to schools
- education marketing
- rebooking strategies
- referrals within the sector
- the pressures schools are currently under

I combine commercial thinking, creativity and data driven decision making to help you build a business that works properly.