by Nigel Botterill
I am so fed up of these dipsticks on the news talking down our country and our economy under the spectre of Brexit.
Doesn’t matter which radio or TV station I’m listening to, these journalists and columnists seem to be every where.
Well here’s a fact – 98% of journalists and news broadcasters are broke. They don’t earn much money and a sure fire way to be poor is to take advice from, or listen to, broke people.
I was interviewed by a particularly dumb journalist who’s grasp of how the economy works and how wealth and jobs are created was woeful. She was one of those people who look at the world as a pie that must be re-divided a different way. But the massive flaw in that thinking is a fundamental misunderstanding of the realities of economics – because there is no pie. Big point this, so let me try and explain…
Take two of the most successful companies of recent times – Intel and Microsoft.
In essence, Intel takes sand out of the dessert and turn it into Core processor chips – which are then worth more than gold.
Microsoft literally creates software out of thin air.
The binary code that creates that software and the sand that make those chips do amazing things for society – but they are created out of nothing.
It’s alchemy.
Literally the creation of something out of nothing.
At my Dads funeral earlier this summer I was talking with a very old man from his village who took great pride in telling me that when he was born, in 1922 (!) we didn’t have aeroplanes, TVs, computers or skyscrapers. (Not strictly true but his point was valid). There were only a handful of cars in the UK at that time. No one had central heating or even a telephone. But now we have all these things and much more – and we didn’t steal them from some other planet.
All of those things were created by inventors, product developers… and entrepreneurs.
The truth is that wealth is not distributed. It’s created.
‘They’ are not poor because we’re rich.
Abundance is the true reality. Scarcity is the great illusion.
Yet it’s the accepted norm for such large parts of our society.
I firmly believe that we all have to be taught how to create wealth for ourselves. The notion that young people are reliant and dependent on someone else creating a job for them is arguably one of the biggest failings of our entire education system.
My business is a living, breathing manifestation of it. When you look at what we have built with our various businesses, from My Mag and thebestof, right through the Explosive Marketing System, Raring2Go and, indeed, the Entrepreneurs’ Circle, in every case me and my team have created these things out of nothing. Most recently we did it with The Game Changer which led to my the biggest ever single day of sales on Monday 6th August.
Throughout EC there are entrepreneurs doing the same thing day in, day out. There are letters and emails being written and sent that create real, genuine wealth. Two of my private LUDIFY clients ran a campaign that we created with them in July and it generated over £40,000 of in just few days. This is all economic alchemy. No one has had to suffer or have things stolen from them. On the contrary, hundreds of lives have been enriched.
Like me, many of you will be starting to think about the tax bill that you’ll have to pay in the coming weeks. For us entrepreneurs, all that tax (and mine was considerable!) has been generated, out of thin air. You and I have made things happen. We’ve done stuff that has created jobs, generated income and as a result crystallised revenue for the Government. I’m not complaining – just re-stating the facts. It’s our taxes that pay for the schools and the hospitals and the police.
I do sense that, overall, there is much better understanding of the importance of the role of entrepreneurs in our society than was the case perhaps five or ten years ago. There is an understanding by most people (although by no means all) that the future of our nation depends on the likes of you and I.
We are the people that will create the jobs. We’re the people that will create the wealth and we’re the people that will pay the taxes (along with our staff – who wouldn’t be able to pay tax if it wasn’t for the jobs that we’d created) that gets our country back where it needs to be.
Ours is the most worthy of professions.
The role we play in society is, truly, the most important, and the implications of what we do are wide reaching.
So, be bold this month my dear fellow entrepreneur and go forth with a spring in your step and valour in your heart because our country needs you and your alchemy and I salute you and your abilities to make it happen.
Oh, and turn off the radio or the TV news. It’s just ‘noise’. It won’t help you, and it’s our job to prevail whatever the bureaucrats in Brussels or Westminster cook up. (Yes, I did say ‘cook’!)
Much respect.
Have a great month.
