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Consumers have never been as cynical and as sceptical as they are today. With hundreds of adverts and marketing messages battling for attention every hour, consumers simply don’t know whether your marketing message is hype and sales blurb, or whether it’s honest and genuine. This scepticism comes from experience.
Thank you EC Members!
We put this into practise recently. After the #ECNational event, we asked members to voice their views on our Facebook page. They did just that. We live, eat and breath helping businesses succeed, but even we were overwhelmed.
Being reminded of how your services have a personal affect on your customers is beyond rewarding. It’s not just an instant of gratification, it’s an instant of justification. Now that’s why everyone can benefit from a Testimonial!
Here’s a big Botty Rule:
“What others say about you is TEN TIMES more powerful that what you say about yourself.”
If you’re an EC Member, congratulations! You can check out Implementation Plan 36. ‘Customer Testimonials: Harnessing Their Immense Power in your Business’.
With this IP you’ll be able to:
– Dramatically increase your sales.
– Significantly boost your credibility.
– Build a stronger connection with your customers.
For now, we’d like to get you started with…
The EC Fundamentals for Testimonials
1. Know When
Don’t automatically think it’ll be easier to get great testimonials from long-time customers. You should always ask for a testimonial from a new customer, soon after they’ve bought.
Depending on what kind of business you’re in, this might mean at the time you actually make the sale, or within a couple of days.
2. Personal Touch
Whether you’ve asked for the testimonial, or it’s arrived unsolicited, it’s common courtesy to thank people who’ve said something nice about you – and it’s also the smartest way to cement your good relationship and affirm what a smart choice your customer has made in buying from you.
If you can, avoid using a standard template letter or email, take a few minutes to write a sincere note of thanks to your customer.
For maximum impact, handwrite it – it’s so much more personal.
3. Weave Your Testimonials
It’s great having a testimonial page, but the really smart thing is to weave your testimonials into the fabric of your site.
Whenever people are on your site, they’re seeing relevant, concise inserts, comments and case studies from customers who’ve experienced the benefits that you want your new customers to have.
We have a new rule here in Entrepreneurs Circle that broadly speaking, on your website, you should have at least ten testimonials or case studies for every year that you’ve been in business.
If you’ve been in business for five years then actually, your website ought to have 50 stories or testimonials on there, woven around the site.
4. Share the Love!
Facebook Reviews have made collecting testimonials common place, but just like our Weaving advice, don’t let Facebook become the only platform for your reviews to be seen.
Share your reviews on social platforms and bring them to life with animation. They make a great slide show, or you can edit them into a video.
Download The 7 Secrets to Transform Your Business & Profits.
