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The Profit Accelerator

World-Class Personal Coaching For Ambitious Entrepreneurs
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If people want to get fit, they go to the gym.

To lose the paunch. To tone their muscles. To feel better about themselves. To get more energy and to improve their health.

But just joining a gym doesn’t get you any of those things.

You have to turn up and exercise properly at the right frequency in order to get the results. And the reality is most people don’t. They either don’t go as often as they should or when they do go to the gym they don’t exercise effectively. They dick about doing the exercises that they enjoy most and/or hate the least.

They don’t push themselves. Their technique is wrong and so they don’t get the results.

Their frustration builds, they go less and less and so the vicious circle continues.

If you want to seriously achieve your goals in the gym - you hire a Personal Trainer.

She listens to you, understands what your goals are and then formulates a plan that’s bespoke to you.

She then turns up, regularly, keeps it interesting for you, and ensures that you stay motivated and pushes you to do every exercise correctly and to the right intensity so that you get the results.

She tracks all of your key measurements and shares them with you on a regular basis so you can see the progress you’re making.


FACT: People that use personal trainers get significantly better results than those who don’t.

In many ways growing a business is like training in the gym. It takes a lot of hard work, but more importantly, if you haven’t been to the gym before you probably don’t know what to do. You can ‘exercise’, you can make progress, but to have REAL success in the gym, or in business, you need help, guidance, and advice from someone who’s been there and done it.

And that’s exactly what the ‘Profit Accelerator’ is setting out to do.

By providing you and your businesses with your very own Personal Trainer.

Not in the gym. We won’t build your biceps or tone your abs but your own Personal Trainer for your business will (markedly) help you to grow your profits in the next year.

You set the goals – what you want to achieve. And indeed the pace and time over which you get there.

Your Personal Trainer will get to know you and understand you. They will be there for you, alongside you, sharing ownership of achieving your profit goals in 2020 and beyond.

In Summary:

The EC’s Profit Accelerator Programme is like having a Personal Trainer for your business.

They’ll assess and understand where you are now and help you articulate your goals in terms of where you want to be.

They’ll then pull together a bespoke plan for you that will get you there and then they’ll encourage you, nurture you, and hold you accountable to make that plan happen.

They’ll be with you every step of the way; alongside you, helping and supporting you in any and all ways necessary and they’ll be tracking your results so you can see the progress you’re making.

There really has never been a programme like this anywhere, and it’s perfect for business owners who are serious about making 2020 their best year ever.

This isn’t a class or anything like that; it’s just like having a Personal Trainer for your business – a coach if you like – who’s there to help you set your goals, formulate a plan and then make sure you get there.

We expect many people that come on this programme will see their profitability more than double next year.

Many will effectively get a pay rise six or seven times during 2020.

Others will see genuine and meaningful change in their life.

In financial terms, the rewards will be significant.

The detail of how the EC Profit Accelerator Programme works:

Here’s Exactly What’s Involved:

Your Personal Trainer will use our proprietary ‘8 Spoke Wheel’ methodology to help you to markedly grow your profits next year.

The 8 Spoke Wheel will provide the structure and framework needed to get you and your business to where you want to be.

The Profit Accelerator Programme in detail:

Spoke #1: Know Where I Am...

Business & Profit Current State Assessment

Once you enrol we begin by giving you access to our brand new, sophisticated online tools to help you pull out the key numbers in your business so that both you and your new Personal Trainer know exactly what we’re working with and where we’re starting from.

You’ll finish this initial exercise with greater clarity of your business and your key numbers than you’ve ever experienced before.

Spoke #2: Get Clear On Where I Want To Be...

Design your ideal life

You’ll then take where you are now (with your newly formed Current State Assessment) and follow our tried and tested process to not just set your own business goals, but to design your dream life. From your house and car to your holidays and even when you’re going to retire.

Your coach and trainer will take this information, do some (very clever!) calculations and using what you’ve told us will identify your ‘Gap’: the difference between where you are now and where you want to be.

You’ll now have a clear sense of direction. You’ll see exactly how many sales and customers you need every year, month and week to draw out of the business what you really want in order to reach your goals and all of a sudden, your dream life becomes tangible, achievable...

Now you and your Personal Trainer know exactly what you’re working towards and your journey can really begin.

Spoke #3: How to Get There...

Your Bespoke Profit Plan

This is where your Personal Trainer weaves their magic.

After getting to know you, they’ll use their in-depth knowledge and experience to ‘prescribe’ a bespoke plan for you to close your Gap and achieve your goals.

Your plan will normally be broken down into small, manageable chunks – typically 3 or 4 actions at a time so you never feel overwhelmed - and will be regularly updated and amended as you progress.

With an EC Personal Trainer you’ll never end up with a list of 600 things to do. They’ll literally be ‘prescribing’ exactly what to do next for your business specifically to move you towards your goals.

At this point, for the first time in most business owners’ lives, you’ll have complete and utter clarity on what you need to do. No more wandering blindly on, no more ad-hoc marketing or zigging and zagging from one shiny new object to the next. Just follow your plan. Simples.

Spoke #4: What To Do & How To Do It...

So you never get stuck, ever again!

It’s all well and good to know WHAT to do. But HOW do you do it?

The answer is simple with the Profit Accelerator because your trainer and coach will guide you through. You’re in this together and so we’ll be with you to offer advice, training, resources and more to make sure you’re making progress towards your goals.

No more confusion, no more getting stuck. Just progress towards your goals. If you have any questions, your Personal Trainer is always available to help.

We’re systematically removing the barriers to your success.

Spoke #5: Make Sure It Happens...


Your personal trainer has one goal: to make sure you achieve YOUR goals.

And that means keeping you accountable so that things really do get done.

This isn’t for the faint-hearted.

Your Personal Trainer will hold your feet to the fire. They’ll check-in regularly with you via email, video, phone, even text!

They’re committed to making sure you take the right action and move your business forward at the pace you set in your initial plan. They’ll keep you accountable to what you said you wanted to achieve.

Gone are the days of procrastination or slipping back into your old ways. You’ll get more done than ever before, and you’ll make significant progress because you’re no longer alone on your journey.

Spoke #6: Help, Support & Encouragement...

Daily Access

Your Personal Trainer will be there for you.

Every. Single. Day.

That’s right, if you need them – they’re there for you on a daily basis. Obviously, if you need them every day on an ongoing basis, you’ve got some major issues (!), but the reality is that they’re your go-to guy (or gal!) for anything you need.

If you have a question that needs answering, your PT is there for you. They’ll sign-post you to resources, bring in other expert members of the team and do whatever it takes to help you achieve your goals.

This is an unprecedented level of access that you won’t find anywhere else.

The sense of relief you get knowing that you have someone to go to for help, support, as a sounding-board or for ideas if you’re stuck – is a genuine game changer for many business owners and helps massively to accelerate you towards your goals.

You can also send your Personal Trainer any marketing for them to critique. They’ll review it, critique it, help you make it better and more effective so you get a better response and never run a piece of bad marketing ever again!

Spoke #7: Track Your Progress & Profit Growth...

Know it’s working...

Just like a personal trainer at the gym, we’ll be tracking your progress and results as we go.

We use our own ‘Tracker’ where together we enter your key numbers every month so you and your Personal Trainer can monitor your progress towards your goals.

Tracking your numbers is crucial because you need to see for yourself that the Profit Accelerator is working for you and your ‘gap’ is getting smaller.

It’s so easy in business to always be focused on the challenges still to overcome and to lose sight of what you’ve already achieved. With your Personal Trainer on board that won’t happen ever again.

Spoke #8: Reap the Rewards...

Celebrate & Enjoy Your Success

Being a business owner can be lonely for a lot of reasons – even when things are going well.

Having someone to share your successes with and give you the pat on the back you deserve is your Personal Trainer’s favourite thing to do – and they’ll be doing a lot of it on the Profit Accelerator as you hit milestones, tick off goals and move your business to where you want it to be.

It’s by following this proprietary ‘8 Spoke Wheel’ framework that we generate meaningful growth for all of our clients.
And it’s how we’ll help you to grow your business too!

Who will my Personal Trainer be?

We’re building a small team of Personal Trainers led by the formidable trio
Michelle Squire, Penny Scambler and Stuart Bevins.

Michelle Squire

Michelle is one of our longest serving team members having worked with us for over 13 years.

For much of that time, she ran our large franchise business ‘thebestof’, and she has tremendous experience building businesses and getting the best out of people.

Her energy and infectious personality allied to her considerable knowledge and talents will make her a stellar addition to your team.

Penny Scambler

Penny has a stellar reputation within EC as a marketer and former business owner who not only knows a lot of stuff but truly gives a sh*t as well.

It’s rare to meet anyone with the breadth and depth of experience as Penny and her attention to detail and wonderful way with people make her a great person to have on your team.

Stuart Bevins

Stuart’s experience in business is so wide and diverse; we could fill a book with it!

B2B, B2C, products, services, online, offline — Stuart has experience working in and running his own businesses across numerous industries and has decades of experience to share.

Rest assured, whatever challenges you want to overcome or opportunities you have in front of you, Stuart will have been, done that and be ready to share his insight and experience with you.

What people are saying...

Here are just a few examples of feedback and comments from business owners who have benefited from the coaching, help and support that is now available to you...

"I can’t tell you how grateful I am for what you’ve done!

For the first time, I feel like I’m making real progress towards my goals
— I’m sooooo focussed and driven, and it’s all thanks to you!"

James Feakes, Java Cleaning

"It’s easy to procrastinate when you’re working on your own, but the Profit Accelerator team have kept me on track!

Just know that every day, whatever issues you’re facing, there is someone you can talk to and get help, advice, ideas - whatever you need — is worth its weight in gold!"

Sandra Lawton, National Dog Training Academy

"Michelle and the team are such great mentors.

Being an entrepreneur can be very lonely at times, but knowing that my coach has my back and is there to motivate, encourage and keep me focused is making a HUGE difference to my business. Thank you!"

Anna Hare, Pure Brides

"Joining the Profit Accelerator was a big decision for me, funds were low, and my business was failing, but I can now say it was the best decision I’ve ever made!

It’s transformed the way I think, the way I work and the way I run my business. It works!"

Jayne Rees, Eve’s Toy Shop
Winner of the Best Independent Toy Shop in the UK

"A few months in and we’ve made an additional £15,000 exclusively because of our Profit Accelerator coaches advice.

It’s the best thing we’ve ever done for our business, getting help, advice and coaching from people who’ve been there and done it — it’s great!"

Alex Young, Stanley Villa Farm

"Thanks to you I no longer have to look at the bank account every day and wonder how I’m going to pay the next bill – it’s been life-changing and wouldn’t have happened without your incredible coaching and support."

Paul Etheridge, Run Hard Eat Cake

"When we first encountered Entrepreneurs Circle 7 years ago, we were in a bit of a pickle. Falling sales, little cash and no idea how to fix it.

It’s not an exaggeration to say that you’ve been responsible for completely changing our lives.

My whole family are involved in our business and our profits have grown many times over thanks largely to how we think and plan. When you think properly – and have the right input and support - you really can transform a business."

David Browne, Scottish Shutter Company

"The EC coaching programmes have been magical for us – and I don’t use that word lightly.

Walking away from a session with progress made and things implemented is always a great feeling..."

Jonny Green, ZZZone

"Since signing up, our profits have grown by 156% — that’s more than DOUBLE!"

Jeremy Tyler, Tyler Estates


BONUS: As a Profit Accelerator Client, you all get access to ALL of the Entrepreneurs Circle’s events and online resources... for FREE!

Your Investment

This level of support, and the genuine GAS Factor that you will experience (because your Personal Trainer really will ‘Give A Shit’) is unprecedented and unavailable anywhere else. Even on programmes costing £20,000, you don’t get this level of intensity of support, caring and nurturing.

When we work together, you can expect to achieve your goals next year. Your Personal Trainer will make sure of it.

You might be surprised, therefore, to discover that the investment required to access the Personal Training and support, as outlined above, is just £399 per month.

All prices are exclusive of VAT.

IMPORTANT: Our aim will be to help you to generate more than sufficient additional profits in the first few weeks to effectively self-fund your investment – and, of course, uplifts in profit should stay with you year after year if you do the right things so you should expect a fairly stellar return on your investment.

We’re so confident that you’ll see huge uplifts in sales and profits that the Profit Accelerator programme comes with a complete ‘Double Your Money Guarantee’!

Double Your Money Guarantee

The Profit Accelerator is the ONLY programme of its kind that comes with a fully-fledged DOUBLE your money back guarantee!

Come on board, work with your Personal Trainer, implement your Plan, and we guarantee that you will, as a minimum, get back at least double your investment in additional gross profits within the first 12 months – and if you haven’t then we’ll make up the difference and double it for you!

That’s how confident we are. We’re literally putting our money where our mouth is!

It means that the worst case scenario for you when you join the Profit Accelerator, is that you double your money over 12 months - even Warren Buffet can’t give you that kind of return - and that’s your WORST CASE scenario!

In truth we expect most people to do waaaaaay better than this because when you put the effort in, the Profit Accelerator WILL deliver results for you and your business. In spades.

Terms and Conditions apply.

Applications Now Open:

We’re currently looking for a fairly small number of business owners that are serious about markedly growing their profits over the next year and reconnecting with the goals you had when you first started out. If that’s you, begin your application below:

There’s zero pressure or any of that stuff.

Pretty simple!

We’ll look at and deal with applications in the order in which they are received. Once we hit our capacity limit, we’ll close down this application link.