One of Gary’s customers recently described his enthusiasm as being infectious and a major part of the reason she chose to spend thousands of pounds on a new bathroom with him… and that really sums Gary up. He is one of those people who have a positive influence on all those around him. Add this to the wisdom he has learned within the EC and you have a man who still refers to himself as an apprentice entrepreneur but whose achievement declares that he is a fully qualified success.
Here’s Gary’s story…
Since joining EC he has added laser-focused discipline, brilliant marketing strategies and even a ruthless efficiency to the great natural qualities which make him an all-round top bloke. And the results of this extra edge are evident in the fact that has seen his turnover increase by 47% and (far more importantly) his profit increase by 32%. He attributes this success almost entirely to having implemented the EC message and that it has given him the boldness to take massive action within his business.
As a 16-year-old school leaver Gary took a job in a bathroom shop warehouse. From here he became a sales assistant and through hard work, enthusiasm and a cheeky personality he took over as the showroom manager. Then Gary’s boss decided to close the shop; so with a little bit of trepidation, Gary purchased the business and stepped into the breach
After a while, with the shop barely ticking over and totally reliant on footfall and returning customers, Gary joined his local BNI networking group in an effort to generate some new business. It slowly dawned on him that he was supposed to be a businessman, not a shop owner, and that he could actually make a difference to his fortunes by his own actions. It was also here that he met his future Business Growth Advisor (Martin Gladdish) who introduced him to the EC and the rest is history.
Gary became active on Twitter and Facebook; then he started giving his website developer grief by telling him how to do his job properly. This led to the collection of written testimonials and within six months the company’s YouTube channel was full of video testimonials; in addition the wheels had been set in motion for various data-capture mechanisms, on and off-line. Gary wrote new sales and follow-up letters and put in place a process to ensure that each enquiry and lead was followed up properly. The result of all this activity is that Watford Bathrooms and Kitchens is very much on the physical map in the minds of local residents, as well as within range of Google.
More importantly, however, Gary’s own profile has been massively enhanced in the local community; as the face of his business and as a successful, enthusiastic and ‘switched on’ business man who is always willing to share wisdom and passion.
Here are some other nuggets Gary has implemented in his business and made part of his lifestyle:
Swopped some ‘long-term pain’ members of staff for efficient, reliable and enthusiastic staff with ‘getting stuff done’ responsibilities
Overhauled the website, in line with ECs wisdom
Created a data capture facility on the website
Started a YouTube channel and his own WBK TV channel on the website
Setup a Facebook fan page with ads and campaigns
Started charging for drawings of new kitchens and bathrooms (very few of his competitors do this and this simple, bold change has seen a huge boost in conversions)
Set up an accounts department
Introduced offers to attract new customers
Actively involved in LinkedIn conversations and running his own “the power of helping” group
Became an active influencer within his local EC meetings
Helped support other businesses with social media, strategy and advice
Joined EC’s Mastermind group
Taken EC’s PPC course – and implemented Adwords.
Delegated most of his duties to other staff through systemised processes
Alongside the financial growth and profitability that his company has achieved, the most important result of Gary’s commitment to growing his business by implementing smart strategies is that he has almost removed the need for him to be in his showroom at all. He estimates that he now spends just 20% of his time working in the business and 80% working on it or doing things to further enhance his and the company’s profile.
And the success story is likely to grow and carry on because, having freed up most of his time, Gary can continue to do all the things which he is still learning within the EC to make sure that Watford Bathrooms and Kitchens will continue to grow for many years to come.