Watch the video below to discover how you can start getting customers for your business:
Getting more customers is probably a business owner’s greatest challenge and ultimately the most important.
Hi, my name’s Nigel Botterill, founder of the Entrepreneurs Circle. Me and my team know a lot about getting customers because we’ve built 8 separate million pound businesses of our own, from scratch, in the last 12 years and all of them relied heavily on getting customers – as all businesses do.
We have a phrase for it here at EC – we call it the rhythmic acquisition of customers – and its truly a wonderful thing for any business owner. When you have a steady flow of customers – people who want to buy – coming to you as and when you need them everything in life is better.
Of course different types of businesses have different rhythms. An HR consultancy for instance needs a rhythm of 2 new customers a month, say, whereas a city centre restaurant might need 120 customers a night.
Understanding what the right ‘rhythm’ is for your business is the first step to putting the rhythmic acquisition of customers in place and this is usually one of the first things we help new members of Entrepreneurs Circle with when they come on board and give us a try.
Let me briefly share with you two really quick and easy ways that you could be getting customers pretty much instantly.
The first is really easy – but I promise you it works. Seen it happen thousands of times in dozens of different industries and sectors.
Go back to every single customer that you’ve ever served in the past – you must be sat on a list of them. Maybe you have them in a spreadsheet, an email system or just a pile of invoices, the point is you already have a list of people who know and like you.
But they don’t wake up in the morning thinking about you. They’re busy people – just like you and me – and the truth is that they’ve forgotten all about you.
So remind them!
Get back in touch with them and give them an offer to get them back on board buying from you again. You could email them, put a letter in the post or call them. Doesn’t matter – they’ll all work. You see most businesses don’t ever do this one simple thing – and when you do you’ll make sales and get customers.
In our ‘Getting Customers’ Implementation Plan and in the Business & Lifestyle Transformation Kit – which sells for £399 but which you get for free when you join Entrepreneurs Circle – there are template emails that have been proven to work in hundreds of different industries and sectors. You can just copy and paste and send ‘em out.
You get access to over 50 detailed step-by-step Implementation Plans when you join EC as a Starter Member.
The second easy way for getting customers is to put in place a systematic referral system.
The truth is that the greatest sales people in your business are your customers. So, what have you got in place to ensure that your existing customers are actively telling their friends, family and colleagues about you?
Oh sure, every business gets some ‘word-of-mouth’ but that’s not what I’m talking about here. This is much more about a referral SYSTEM that becomes an integral part of your rhythmic acquisition of customers…
You could send them all an email to say “Hey, I really love working with people like you Dave, and you know the great service I offer. I wonder if I could ask you for a small favour? Could you help me by giving me two names of people who you know that would benefit from what we do. It would really help me and I’d be very grateful…”
People love to help others and when this is executed well you’ll get a good response.
Another way to systemise the getting of referrals is every time you serve a customer or complete a job, get them to fill out a referral postcard where they put the names of a friend or person they know and you then contact that person – or you give your customers an envelope with an offer on for them to give to their friends and family.
You can incentivise your customers to refer you, but referral systems usually work best if it comes from the kindness of their hearts rather than for monetary reward.
A third way to get hundreds of referrals is using a tombola. Seriously. We developed this system in 2013 as part of the rhythmic acquisition of customers for a dentist – and it worked like a dream. He went from getting a dozen or so referrals a month to getting hundreds every month and it’s a system that’s been successfully adapted and implemented in dozens of other sectors and industries.
We have a specific Implementation Plan for all EC members which has step-by-step instructions and templates for putting in place your referral SYSTEM in your business. It’s available to all members of EC and includes all the details I’ve talked about here and more.
There are 4 utterly compelling reasons why you should try Entrepreneurs Circle:
1. Firstly, you will get new customers…
…directly from the EC Marketplace where you can promote your business to thousands of other members.
2. Secondly, you’ll grow your business…
…often way more than you ever thought possible with access to the best training, guidance, support and step-by-step ‘Implementation Plans’ covering all aspects of getting customers.
3. Thirdly, you’ll save money…
…with EC Deals. As a member you’ll unlock thousands of pounds’ worth of real tangible savings from a myriad of top providers and suppliers – exclusively negotiated for members of EC.
4. You’ll Make Friends.
Some say the EC Community of thousands of friendly, like-minded business owners is the ‘secret sauce’ that has helped so many entrepreneurs sky-rocket their business. The truth is that ‘who you hang around with matters – a lot’ and the help and support that you’ll get from your fellow EC members will make a heck of a difference to your business once you get involved. But don’t take our word for it – check out the hundreds of member stories on this Site…
**Getting Customers – Free Training**
Plus – if you join this month on annual billing you get a voucher for the full amount of your annual membership subscription for you to use against any training course in the ECs fabulous Training Academy – so your membership of Entrepreneurs Circle is effectively completely free.
For full details of what’s included in Starter Membership (CLUE: it’s awesome and unbelievable!) click the button below: