With more and more EC members using Infusionsoft and other CRM systems to put in place long-term auto responder campaigns in order to keep in touch with the people in their marketing funnel, I thought I’d share with you four neat little tricks that are having very positive impacts here at Botty Towers.
Auto Responder Trick 1
With Infusionsoft we can see that some people open up our auto responder emails more than once. Some of them open them as much as six or seven times. This is a definite indicator of interest and the people who open up emails three or more times are the hotter prospects and the ones who get to the top of the list to call.
Auto Responder Trick 2
It’s okay to repeat the same email in an auto responder series eight or nine months after it first went out – providing you use a different subject line. Our experience is that this doesn’t give us any issues with unsubscribes and the truth is, people don’t remember that they’ve seen it before. When it’s a worthwhile value-led message, there’s no harm at all in repeating with this kind of frequency.
Auto Responder Trick 3
On some of our marketing funnels, we put part 1 of the message in the email and then a ‘click here to continue reading’ link at the bottom which drives people to a website.
What we’re seeing is that the people who click through to the second part of the message are more valuable prospects – if you think about it, it’s an indication of their interest – and that enables us to narrow our follow-up focus to fewer, higher quality people.
Auto Responder Trick 4
We will often send the same email twice. The first time early morning on Day 1 and the second time in mid-afternoon on Day 2. What we often see is a 40% plus increase in open rates with not a huge amount of overlap. The truth is people are busy, inboxes move at a swift pace and this has been a really effective way for us to get our message across more frequently.
Of course, for these tricks to work you need to have an auto responder campaign in place… you do have one don’t you? Just last month we sold a franchise to someone who first enquired over three years ago.
A quick look at Infusion shows me that they have received 187 emails from me between their first lead coming in and their five-figure purchase. Well worth the effort.
