EVERYTHING You Need To Plan, Craft, Run and Optimise Profitable Facebook Ads For Your Business To Generate A Steady
Flow Of Leads, Enquiries And Sales.
The single most comprehensive programme available for business owners today which shows you step by step how to grow your business through Facebook Ads from the team who have been there and done it.
We’ve built nine separate million pound businesses, spent millions on Facebook Ads and have been teaching on the subject for years with over 10,000 entrepreneurs enrolling on our previous trainings.
Through downloads, exercises, instructional videos, templates, screen-shares and more, once you’ve completed this course you’ll effectively have your own customer generating machine.
Facebook Ad Accelerator Course Content
We’ll help you become a Facebook Ads expert and grow your business, here’s how:
In the first module of the Facebook Ad Accelerator we make sure your foundations are solid and that everything you need to have ready BEFORE you even think about running ads is all ready to go.
Your pre-launch checklist. Making sure you have everything you need ready to go so that your Facebook Ads campaign has every chance of success.
In this section you're going to learn about the fundamentals of Facebook ads and get a complete understanding of the basics and overarching principles that govern the success or demise of your campaigns. If you’re completely new to Facebook Ads, this session is for you.
You’ll discover how to be Facebook compliant - how to follow all of Facebook's rules so that you don't get your ads disapproved and most importantly, that you don't get your ads account shut down and banned. It’s really important that you follow the rules because Facebook is very strict with them and people do get their accounts banned. However, if you follow these rules you'll be fine.
You need both a Facebook Profile and a Facebook Page – but which is which, and what should you post on each? Are they connected and does one affect the success of the other? You’ll discover all this and more in this session.
Your online presence is key to the success of your campaign (as you’ll see!) and so in this session we walk you through the MUST-DO actions you need to take to make sure your businesses ‘Shop Front’ is representing you properly and giving you the best chance of success.
Your Facebook Page is absolutely key to your success with Facebook Ads. And most people don’t give it the attention it deserves. We’ll share how you can optimise your Page for SEO on Facebook and make sure the right people find you (because it will make your ads more effective later on!).
In this module we unearth your marketing strategy as a whole. We make sure your Facebook Ads will be working towards achieving what you want them to and work together to craft winning offers that will get people jumping at the chance to talk to you and buy.
You’ll discover the secret to success with ALL marketing, not just Facebook Ads. The ‘three M’s’ are infamous and will change the way you look at your marketing, and your Facebook Ads forever.
In this module we go deep into your ideal customer. Not your current customers – but your dream ones. The people you love to deal with, that pay you the most and that you want to attract with your Facebook Ads. This exercise will alter your perception of your target market and be invaluable for your business for years to come.
In this module we run through the process of taking a total stranger and converting them into a customer. Your sales funnel will form a crucial part of your Facebook campaigns (and other marketing) so getting this right will assure success later down the line.
Discover the most effective ‘offers’ for Facebook Ads. What works, what doesn’t work and what YOU should be offering prospects to get them to take action and get in touch. This is very important and is a MUST-DO for anyone looking to advertise on Facebook.
You’ll discover our ‘underground’ matrix of front-end offers for Facebook Ads. Easily determine which offer is right for you and skip hours of thinking time – it’s a game changer.
You’ll become familiar with how Facebook Ads actually work as well as the Facebook Ads platform itself. We’ll walk you through how the system works, the right buttons to press AND take you down the rabbit hole and behind the curtain INSIDE the brain of Facebook. It’s fascinating, it’s creepy and it will change the way you see Facebook forever.
We’re boldly going where 99.99% of people never go… deep inside the inner workings of Facebook, analysing the Facebook algorithm. Most people don’t realise that the Facebook algorithm accounts for over 95% of your campaigns success – so if you ever want real results from Facebook you need to understand it, be able to tame it and make the algorithm and Facebook’s brain work for you.
You’ll get a tour of the platform you need to become very familiar with when running Facebook Ads, the Facebook Ads Manager. We’ll explain what everything means, which buttons to press and more.
You’ll discover the options available to you at the ‘Campaign’ level of Ads Manager including your ‘Objective’ and how to get Facebook working (properly!) for you.
You’ll see where we amend our ads targeting and audience as well as budget and bidding settings. This overview will set the scene for the next module very nicely.
The final piece of the puzzle, you’ll get familiar with the interface of building out your ads so that you’re prepped and ready for the next stage in your journey.
One of the most powerful marketing tools in the world, the Facebook Pixel is key to your success if you want to drive people to your website or landing pages or ever want to sell things using Facebook Ads. It’s the key to unlocking Facebook’s full potential and in this module you’ll discover what it is, why you need it and how to get it working.
This is why Facebook is such a powerful marketing channel. We’ll show you the thousands of targeting options available as well as our proprietary advanced strategies so that no matter who your target customer is, you’ll be able to target them with pin-point accuracy and increase the effectiveness of your ads.
This is a key foundational session where you’ll discover exactly how Facebooks advanced targeting system works so that you can better identify the characteristics and behaviours you want to target later on. We’ll also show you how to access Facebook’s databank to see what it thinks YOU are interested in too!
Discover the basics. The most simple and easiest targeting methods that are a MUST for any campaign you run. Particularly key for local businesses, this session will get you up to speed on what’s possible.
We’ll dive deep into the ‘Pandora’s Box’ that is Facebook’s detailed targeting options. Running through ALL the options so you know what’s available to you and be sharing our own strategies to finding new targeting options to increase the effectiveness of your ads.
This is a must-do, especially if your audience is nation (or world!) wide. We’ll share our famous ‘Layering Method’ that will help you drill down into not only people who might be interested in what you do, but the people who are almost guaranteed to buy.
This targeting method is one of two more advanced strategies we’ll be sharing. Perfect for local businesses – this strategy has given campaigns a boost of over 400% - and we’re sharing it with you in this session.
This is another advanced strategy that is very creative and takes full advantage of Facebooks targeting options. It might just blow your mind, but when you see it, you’ll want to try it. Trust us!
If you already have customers or a list of leads we’ll show you how to target those people, and only those people, on Facebook so you can run super-targeted campaigns which often generate huge ROI.
This is some Facebook Ad wizardry and, for established businesses, the easiest way to run super profitable campaigns. We’ll show you how to take a list of your best customers, the people who you want more of in your business, and tell Facebook to go and run ads to people exactly like them. This can be a real game-changer for most businesses because it removes all the work and room for error from targeting your ads.
Possibly the most important module of the entire Facebook Ad Accelerator, this is where we get down and dirty and actually create our Facebook Ads. From writing winning copy to designing your images and more, this module is a MUST-DO for anyone running Facebook Ads.
We start this module by dissecting what a Facebook Ad is actually made of. The individual components, what they are and why they’re needed.
This session will definitely surprise you. It will bring into question everything you thought you knew about Facebook and change the way you create and run your ads forever. Seriously.
Most people freeze up when it comes to writing the copy for their Facebook Ads. That will never happen to you ever again thanks to our formulas and templates for writing winning Facebook Ads that work. Whether you’re selling a free download or a £15,000 service – these copy templates will make sure you can pump out copy that attracts the right people and gets them to take action in just a matter of minutes.
Your headline is key for Facebook Ads and, once again, we’ll be sharing multiple formulas and templates for you to swipe and deploy so that you never struggle for ideas or inspiration ever again.
The images you use in your Facebook Ad can make or break your campaign and yes, there is a formula! We’ll share insider secrets to what works as well as showering you in examples of images we’ve used that have worked wonders. I guarantee this session will surprise you – brace yourself!
Video can be super effective when it comes to generating leads and sales from Facebook BUT there is definitely a right and wrong way to do it. Video is changing on Facebook and you need to change with it and in this session we’ll reveal our secret strategies to maximise the effectiveness of your video ads.
You’ll put all the pieces together and launch your campaign in probably the most exciting module in the Accelerator (because you’ll actually start to get results!). We’ll also be covering how you should be managing your campaigns, what you should be spending and how to scale your ads into money making machines.
You’ll watch as we build an entire Facebook Campaign from scratch right before your eyes. You’ll see the buttons we push and the process we follow as we explain the thinking behind each and every move. You can build your campaign alongside us and make sure everything is set up correctly and ready to go.
Your ads are live – now what? Well, now we need to check on them and make sure they’re working. We’ll share our proven process to checking and optimising your ads so that you never waste money on ads that aren’t working ever again.
This session will show you how to scale your campaigns, and when we say scale, we mean SCALE. We’ve spent millions on Facebook Ads because once you have a campaign that turns £10 a day into £20 of sales, why wouldn’t you want to spend £1,000 a day and turn it into £2,000 of sales! We’ll be pulling back the curtain and sharing our own methods for scaling up Facebook Ad campaigns so you can do so with ease.
In this final module we’ll walk through, step-by-step, different Facebook Ad campaigns for various different businesses so you can get inspiration and ideas for your own campaigns. It’s a rare opportunity to come behind the scenes in other people’s businesses and see what’s working now.
Get an inside look at a lead generation campaign perfect for businesses looking to attract other businesses on Facebook. This campaign is our own bread and butter – and if you’re a B2B business it will no doubt be yours as well!
If you’re a local business this session is for you because we’ll share proven campaigns that attract local people to visit your local store or even call you directly from Facebook Ads. Complete with templates and examples, this is worth its weight in gold for any local business owner.
If you’re selling physical products online, this session will share and walk you through our own campaign of choice to do exactly that.
This session is made for businesses whose target market is very specific. Maybe you only have 1,000 potential customers in the world or have a target audience who (somehow!) can’t be reached using Facebook’s targeting options. This campaign will show you what to do, how to do it and show you how to profitably use Facebook Ads.
And that’s just an overview!
The best bit?
What we're sharing isn't theoretical – these are:
Battle Tested & Proven Strategies
What you’ll discover on this programme are practical, tangible Facebook Ad strategies that we have personally used to generate tens of millions of pounds in sales. This isn’t theory. We’ve walked the walk and now we’re talking the talk and sharing our strategies with you.
It’s no secret that times are changing. No where more so than for businesses with aspirations of growth. We can’t rely on word of mouth or the Yellow Pages anymore(!) – we, as business owners, need to evolve, to adapt and in today’s modern world – the single best way to not just secure our businesses future and survival, but it’s growth – is through cutting edge Facebook Advertising.
That’s what the Facebook Ad Accelerator is all about. Helping tens of thousands of small business owners to join the revolution and achieve their goals.