In my swipe file is a really interesting article from April 2013, in the Wall Street Journal, about a successful restaurateur called Jodi Richards.
Richards competes in extreme trail races, triathlons and bike races and the article discusses her workout routine (she uses two training coaches!) her diet and the cost of her training and gear which includes specialised high-tech fitness equipment.
For instance, she uses an anti-gravity treadmill that reduces a percentage of her body weight, helping her improve her speed and minimise the impact on her joints. The cost of the treadmill? $55,000.
She also uses a Hypoxico training chamber that simulates training at high altitude, which costs about $28,000. She rides a specialist bike that costs $11,000. She pays a total of $3,500 a month for her two coaches and spends $120 per Pilates session. It’s also noteworthy to add that this is for her hobby, not her Michelin starred restaurant business, Atera.
Ms Richards is in continual pursuit of expanding what her body can do. She invests in a running, swimming and strength coach and also a second coach for cycling and strength.
A lot of not-very-bright people would think this is wasteful. If she already has a strength coach, why does she need a second one?
Some might also question the rationale behind hiring a coach for running and swimming when she obviously is quite good at both.
But having coaches, specialist gear and a specific diet allow her to be able to do extraordinary things. Coaches help nudge her into pushing her body further. They help her unearth tweaks that enable her to shave off time during a race. And they renew her motivation when negative self-talk gets in her way.
Similar attitudes prevail when it comes to intellectual input and coaching in business. Most people excuse themselves from acquiring and investing in new information. Many take the stance, why invest in learning more when I don’t use/implement half of what I know now?
But exceptionally successful people think differently.
They think, “I want all the stimulation I can get because my mind is fully capable of expanding to meet, sift, sort and organise as much information as I can put in front of it.”
Super successful people are always looking for, and are open to, the inch that will make the difference.
When I work on projects, I process information by the kilo. Searching and sifting for the one detail, the one gem that will make this campaign or product or package a winner and create higher profits. And I’m happy to find just one nugget among the pile—because sometimes that’s all it takes.
I’m fortunate to know a lot of very rich entrepreneurs. I can’t think of any who aren’t in constant pursuit of more information, more ideas and more inspiration. And nearly all of them have at least one coach or group that they are part of. And while they may complain on occasion of being behind in their reading, they’re always buying more books.
The wealthiest people realise the value of acquiring, investing in and processing new information and ideas.
Information, coaching and input that:
- Reminds you of things you already know but aren’t using/doing
- Nudges you into acting on some slow simmering idea or intention
- Pushes you past procrastination on just one useful action
- Counters gloom ‘n doom media noise
In short, it more than earns its keep.
The truth is that to be exceptionally successful; you need to feed your mind and investigate regularly, constantly, continuously and enthusiastically. And you need stimulus as well.
On a regular basis.
Because you’re human.
Imagine any top sportsman or woman sacking off their coaches because “I know it all now – I just need to implement”. Insane isn’t it. Would never happen.
Which is why the two entrepreneurs who told me they were leaving my Inner Circle last month because “I’ve learned so much, but now I need to go away and implement” are bonkers beyond belief.
They’re kidding themselves. They don’t understand how we function as humans. We all need input, information, ideas and an occasional nudge.
They’ll implement LESS without the regular input – not more.
Without external input, we get stuck in a rut of our own making, and only external stimulus can get us out.