A Winning Slice for Quasar IT Training

Michael Shane is owner of Quasar who offer Online Video Tutorials and IT courses.

Just before Christmas last year, Michael had a great meeting with a prospect who was very keen to know more about their online IT training programmes.

This particular prospect has 44,000 staff across almost 2000 sites throughout the UK, so there’s a massive opportunity here for Quasar once they got their foot in the door. They knew their current follow up process of emails and telephone calls needed some work!

They crafted a brand-new, all singing & dancing prospect journey with Nigel and their Inner Circle group. Touch points now include a bespoke proposal for each prospect that is professionally designed, printed and sent out in the post, a copy of their brand new printed newsletter(sent in a bright coloured envelope and even a slice a cake sent out with a customised cake card – which has worked brilliantly to grab people’s attention. Who doesn’t love free cake, right?

Well, their prospect was well and truly wowed. Despite initially saying they couldn’t make a decision until July, their prospect has now confirmed an initial order for 1000 online licences, with a life time value of £16,875. Nice work!