Today Publications’ Direct Mail Success

Today Publications are produced by local people, for local people and support local businesses and communities. Today Publications cover a variety of regional areas with their monthly community magazines.

Community spirit is one of the important things that makes our towns and villages such attractive places to live. All of the ‘Today’ Publications focus on the community and provide a perfect vehicle for community news, events and useful contacts. Paula Mickley

Director of Today Publications, Paula Mickley explains how Direct Mail has given her bookings a huge boost… 

Yaaaay! I’ve just taken a £1650 booking from a single piece of direct mail that I only sent out yesterday.

My brand new advertiser thinks my magazines and community mags in general are amazing, which they are! He loves the fact that mine are delivered to the area surrounding the private school his daughter has just started at. It’s perfect for him as he can do all his measuring and quotes to fit in around taking her to and from school.

He’d seen and read my magazine and despite loving it – hadn’t ever got in touch, until my letter, media pack (which included a Kit-Kat) landed on his mat this morning! I had to make the first move.

Nigel is so right when he says it’s MY job as a business owner to get people to do business with me so guess who’s sending out lots more mail to lots more of my target customers??