Entrepreneurs Circle

We have helped 1000's of businesses grow and change the way they live... Here are some of their stories...

Colin Bradford

Colin and Jenni reach their £1 million goal

Just eighteen months after they launched their franchise business, Magical Maths, Colin and Jenni Bradford have achieved their goal of a turning over £1 million.

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Colin and Jenni reach their £1 million goal

Just eighteen months after they launched their franchise business, Magical Maths, Colin and Jenni Bradford have achieved their goal of a turning over £1 million.

To begin the franchise, Colin and Jenni introduced the concept to schools across Leicestershire, which became extremely popular, selling out very quickly after Colin and Jenni crafted a detailed marketing funnel.

Although they had budgeted £2,000 for the campaign, they actually reached stage two of their funnel with a spend of just £364 and brought 68 new schools on board – three up on their target of 65. “We knew that our average club brings in £740 in sales,” says Colin, “which works out at almost exactly £500 in profit. So, we ended up with £50,320 in sales and £34,000 in profit. With the cost of the marketing that worked out as an ROI of 9,361%. Not bad for eight days’ work.”

Flush from this success, Collin and Jenni then took the decision to franchise the business and the results have been amazing. In just six months Colin and Jenni sold 42 franchise territories and created seven full-time jobs at the company’s new HQ.

Their success has allowed them to spend more on marketing and PR, taking out ads in The Times Education Supplement and the I newspaper.

Congratulations, Colin and Jenni!


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Peter Caswell

Peter bounces back and makes £85,000 since joining the EC

Peter Caswell, owner of Orbit Pharmaceutical Equipment Ltd, bounced back with the help of the EC at the start of 2014.

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Peter bounces back and makes £85,000 since joining the EC

Peter Caswell, owner of Orbit Pharmaceutical Equipment Ltd, bounced back with the help of the EC.

Peter’s previous business went into administration back in April 2013 and it left him penniless. Undeterred, Peter picked himself up and got back into business. He had some stock leftover from his previous company and literally sent hundreds of emails to previous customers trying to sell his equipment.

Peter hadn’t managed to sell a single thing until he joined the EC and he was so broke he didn’t even have the money to put fuel in his car to make it to one of our National Event. However, Peter used what he learnt at the EC to put an email together, which featured a special offer and a deadline. Within one hour, three companies had got in touch with Peter and he sold £10,000 worth of spare parts.

It gave him the much needed capital to build his website and spend money on Google Adwords. It was a good investment, as Peter made a £60,000 profit on the sale of some of the equipment sold through his website.

Only a couple of months after joining the EC Peter made £85K profit and is using the Circle’s online community to help with feedback on his website and his marketing materials.

A great story, Peter!


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Adam Butler

A new marketing campaign yields an amazing ROI and business worth £30,000 for Adam

Adam Butler and his team decided to take a lesson from both Nigel and John Lennon and “Write [themselves] a new swimming pool”.

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Targeting a niche earns Derek £25,000

Adam Butler and his team decided to take a lesson from both Nigel and John Lennon and “Write [themselves] a new swimming pool”.

Using the Market, Message, Media model, Adam identified his existing client base, as well as a hot prospect list, as people to target for a new service designed to take ad-hoc clients and convert them to retained clients, who would pay monthly for a 12 month contract.

After perfecting the service, Adam crafted a sales letter – it positioned him as an expert and incorporated images of him receiving awards and ‘hanging out’ with celebs such as Sir Chris Hoy. The letter was then sent out in a bright orange, handwritten envelope. After the letter had been posted, all prospects were added to a multi-step email marketing campaign.

The result of the campaign was an initial sale value of £11,940. All prospects were then continually followed up and received regular newsletters and phone calls, resulting in an additional retained income of £4975 per month.

“We know we have a total of £5970 of retained income in our business every month and the total sales in our business as a direct result of this campaign to date is £29,775, all from a £461 initial spend," Adam explains.

Well done, Adam!


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Jaroslaw Wolak

Jaroslaw turns his business around in a year to enjoy 500% higher turnover

When Jaroslaw Wolak joined the EC, times were tough for his removals business, Lopa Removals- the phone barely rang and his website delivered little to no results...

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Jaroslaw turns his business around in a year to enjoy 500% higher turnover

When Jaroslaw Wolak joined the EC, times were tough for his removals business, Lopa Removals- the phone barely rang and his website delivered little to no results. A month later he was armed with The Six Pack and was wading his way through all of the content in The Vault. Yes, his working days were much longer, but a year on and it was all most definitely worth it.

When he joined, Jaroslaw had two vans, employed one driver and was competing only on price. Fast forward 12 months and Jaroslaw now has 4 vans, employs 5 drivers and today competes on value. His customers must agree, as his turnover is now 500% higher than it was when he joined the EC.

“Today I can see a great future in front of me and my business, thanks to the EC I have the tools to get there. Joining was the best decision I have ever made.”

Well done Jaroslaw- the EC may have provided the tools, but you’ve provided the hard work needed to get them working!


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Simon lippett

Marketing campaign helps to take Simon’s turnover from £330,000 to £1.3 million

For Simon Lippett, a large portion of turnover for his business, Bristol Bi-Fold, comes from customers ...

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A sophisticated marketing campaign helps to take Simon’s turnover from £330,000 to £1.3 million

For Simon Lippett, a large portion of turnover for his business, Bristol Bi-Fold, comes from customers who are looking to build an extension onto their house. So, earlier in the year, Simon set to developing an intricate marketing campaign in order to get in front of these prospects.

Simon realised that, due to the need for planning permission, the details of anyone wanting to extend or change their house were available on council websites, so he quickly outsourced the job of scouring local council sites and obtaining names and addresses.

The prospects were then sent a direct mail piece, which told them how Bristol Bi-Fold could add the ‘Wow Factor’ to their project and gave them something of value – a downloadable guide, The 8 Secrets Of Choosing The Right Bi-Fold For You. In order to get their copy, the prospect visited a squeeze page and entered an auto responder sequence, which offered them the chance to receive an instant quote for their project. A ‘cookie’ was also added to their computer at this point, so that they would now see remarketing adverts.

Once the quote was received, another auto-responder monitored the time in which it was opened – three days after the quote was opened, they were invited by phone to visit the Bristol Bi-Fold showroom. If they agreed to a visit, then they were called by a sales person and the deal was closed.

“The turnover attributed to this campaign alone is hard to say, as there are so many parts to it, but I do know that since we started building this marketing machine Bristol Bi-Fold’s turnover has gone from £330,000 to £1.3 million,” Simon explains.

Amazing results, Simon!


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Simon Meredith

Simon Meredith secures £25,000 of free publicity for his business

After attending his local BGA meeting, Simon Meredith decided to focus on PR and increase the publicity of his business, Freight First.

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Simon Meredith secures £25,000 of free publicity for his business

After attending his local BGA meeting, Simon Meredith decided to focus on PR and increase the publicity of his business, Freight First.

The theme for BGA meetings for that month was the power of PR and how it can really help to grow your business. Simon found the meeting incredibly useful, not only in terms of learning why PR is such a good idea, but also more practical advice on how to secure coverage. “I gained some really invaluable information”, Simon tells us.

Inspired by the content of the meeting, Simon set about securing PR coverage, making it a real focus for him. As a result, Simon generated over £25,000 of free publicity in just four weeks. The coverage included two four-page features in prestigious industry magazines and articles in local newspapers, with a total readership of all features estimated at 1,750,000.

Brilliant work, Simon!


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ric hayden

Ric puts testimonials to the test and signs a £43,000 deal

Recently, Ric Hayden has really learned just how powerful customer testimonials can be in growing his business, Learning Cog.

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Ric puts testimonials to the test and signs a £43,000 deal

Recently, Ric Hayden has really learned just how powerful customer testimonials can be in growing his business, Learning Cog.

Ric had been working with a client for some time now, planning an in-house leadership development programme. Everything was set to go, but the project was awaiting sign off from the MD of the company. In order to truly test the power of great customer testimonials, Ric decided to take some to a meeting with the MD.

It worked and the MD of the company agreed to the development programme straight away, resulting in a contract worth £43,000 – one of the best contracts that Ric has signed to date.

“Being extremely proud of what we do gets us lots of work, shouting about it and making use of testimonials really does help drive business,” Ric tells us.

Nice work, Ric! This is an amazing result! Well done to Jana and Schalk!


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Stuart Miles

Stuart increases turnover by 350% after only one year with the EC

Stuart Miles immediately began implementing the nuggets that he was discovering as a member of the EC...

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Stuart increases turnover by 350% after only one year with the EC

Stuart Miles immediately began implementing the nuggets that he was discovering as a member of the EC and completely transformed the outlook of his dental care business, Smiles.

Since the joining the EC Stuart has been sending out a weekly direct mail campaigns, has bought a great CRM system, invested in better quality advertorial style adverts and has updated the company’s website. Stuart has also credited Smiles' change of fortune to the new staff that he has taken on. This has now allowed him to delegate and spend more time working on his business, rather than in it.

After having his best month ever, the business results mean that the business is now 350% up on turnover since joining the EC. Stuart is expecting the business to reach its target of becoming a £1,000,000 company by the end of the year and we can’t wait to see them achieve it.


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Charlotte Marshall Reynolds

A focus on customer service sees sales increase by 30% for Charlotte

Charlotte Marshall-Reynolds knows that one of the key components of getting her customers to part with their hard earned cash

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A focus on customer service sees sales increase by 30% for Charlotte

Charlotte Marshall-Reynolds knows that one of the key components of getting her customers to part with their hard earned cash is through the superior customer service offered through by her business, Travel Bee.

“We have noticed that our competitors are really slow at responding to enquiries – this isn’t our style. We aim to respond to all office hours enquiries immediately.

Our customers demand a proactive sales style which delivers them answers to their questions speedily,” Charlotte explains. Charlotte makes sure that Travel Bee’s customer service is stress free by giving couples a dedicated coordinator, and since joining the EC, Charlotte has learnt loads of techniques to make her service even better. “We understand the needs of our clients. If they are booking a holiday through us, often they have key ‘to do’ items on their list and we make sure they get the holiday of a lifetime – after all, our reputation depends on it,” Charlotte says.

Charlotte has now implemented a new booking system to ensure that her customer service is second to none. She has also redeveloped her website to make for a better browsing experience and the team have thrown themselves into the world of social media in order to engage with existing customers, give value with helpful hints and tips, whilst also building new leads for the future.

By focusing her efforts onto customer service, Charlotte’s sales have increased by 30%. Not only that, but she has seen an increase in the number of repeat bookings. Not bad for “once in a lifetime” holidays!

Brilliant work, Charlotte!


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