12 months ago, I launched a Facebook Group called “MailChimp Answers” for MailChimp users. It’s now got over 1,600 members and is the largest English Language group for MailChimp users on Facebook. Robin Adams
Robin Adams runs ‘Chimp Answers’ and tells us his recent success and future plans…
I was a marketing engineer…and was concerned that if all I focussed 100% on MailChimp, that I’d lose the chance to do all the fun stuff I loved to do – the marketing systems building. Being a marketing engineer is great as it’s all about planning and implementing marketing systems for customers – and with a logical brain, it was something I both loved to do AND was good at.
A couple of years ago I was on a course at the EC which was all about mindset and by the end, had stated that in 3 years time, I wanted to be on a stage in front of a massive audience. To do that, I needed to become a “known” individual…and decided to become Mr.MailChimp. I thought that of the best ways to build my credibility was to create a Facebook group and be seen as “the man”.
I’ve learned a lot in the last year including the importance of being present and really engaged in the group, using Facebook Live to build my position as the expert and remaining being very clear on the purpose of the group – which is to provide information and answers for MailChimp users – that’s it!.
I’m planning a re-brand in the very near future as I move to a more professional style and logo, and I’m working on some very special developments to build the group and also make sure it links back to the business too (the group can’t be just for vanity!) The group has been a massive benefit to my business, has given me credibility as one of the world’s leading MailChimp experts, providing a solid base for me to expand in the future.
It’s been worth the effort and I’m looking forward to see where the MailChimp journey takes me next – Not sure if I’ll get on that stage… but I know I’m a hell of a lot closer now!
