Nigel Botterill reveals 5 fundamental business beliefs.
Nigel Botterill has proven there’s more to making money than just a tenacious business plan.
Running over 8 multi-million pound businesses, a best selling book and founding Entrepreneurs Circle, Nigel Botterill regularly brushes shoulders with the worlds most successful business owners.
Recently revealed in Entrepreneurs Circle’s Business & Lifestyle Transformation Kit, Nigel has linked entrepreneurs like Sir Richard Branson, Duncan Bannatyne, Lord Sugar and Apple’s Steve Wozniak, with five core beliefs.
Every single one of them have these fundamental beliefs in common.
Five Core Beliefs
1. Believe Your Success is Possible
Successful entrepreneurs know there is more money in economy than ever before. They recognise that even in the most difficult circumstances, people today will spend money on the products and services they want.
They embrace and accept responsibility for what happens to their business. It’s all their fault. There are never excuses. It’s down to them.
2. Recognise Your Success will ALWAYS be directly linked to marketing and selling.
To be simplistic, sales and marketing solves most problems in business. It generates customers. Developing and implementing successful and effective marketing and sales strategies won’t guarantee the success of a business, but its a huge step in the right direction. Invariably, it’s the single biggest part.
3. Know Your Ideal Customers, Clients or Patients are Out There.
The super-successful are willing to do whatever it takes to attract them. This leads to what many call the holy grail of business rhythmic acquisition of customers.
In any business, life is better when you have the right flow of customers. You should ask yourself, ‘what’s my rhythm?’ Or rather, ‘What do I want it to be?’. How many new customers does your business need to get you to where you want to be.
In total, there are three key foundation steps to getting the rhythmic acquisition of customers actioned. To help put these into place with your business, check out Chapter Two of our Business & Lifestyle Transformation Kit.
4. View Failure as Feedback
Every business owner who’s ever achieved successes have also experience failure. It’s a fact, but the super-successful view failure in an entirely different way to the rest of the population.
Even the largest companies, with the biggest marketing brains, come out with duds from time to time.
When it comes to your marketing, it’s critical that you always view your results as feedback rather than failure. Don’t get down or upset when you don’t get the results you’d hoped for.
Successful marketing and selling is really just an ongoing series of tests to find things that work and then continually testing them against other ads or strategies to assess what to improve.
This process won’t work if you allow your fears of failure to stop you from implementing an idea.
5. Commit. Don’t Dabble
Based on the thousands of members we’ve helped achieve success with Nigel Botterill at Entrepreneurs Circe, we’ve seen retailers, tradesmen, accountants, physiotherapists, structural engineers… just about any type of business owner fall into three groups.
Some look at what Entrepreneurs Circle has to offer. They sniff around, inhale once or twice and then recoil in horror, running towards a more confirmable place that seems softer, less demanding and less challenging.
Some hang around for longer. They dip into our training and development services, pick up a few things and often surprise themselves with the results. They find us entertaining and a rich source of cutting edge tools and resources, but only dabble and therefore their progress is tangible but not life changing.
The Winners!
There’s a third group who take everything we have to offer very seriously. They still have fun, but they’re driven and ready to go. They want to get to speed as quickly as possible and to understand how to use every resource. They find, they implement and then they find some more!
Nigel Botterill explains to our members the ‘how’ and ‘what’ to implementation. The results are life changing! Check our links above to discover Nigel Botterill’s tools that thousands of businesses swear by at Entrepreneurs Circle.
