If you want super-success in business, you’ve got to get better at getting more stuff done. If you want to be a millionaire, then you’ve got to get really good at getting stuff done.
One of the most frequently asked questions from EC members, especially new members, is this:
“How do you get so much done?”
So many business owners are full of great ideas, things that they want to do, but, for one reason or another, their rate of implementation and execution is not where they would like it to be and as a result they’re being held back. Let’s be clear, right up front – the biggest difference between high income, high profit businesses and run of the mill, low income, low profit businesses is…
1. IMPLEMENTATION
If you want super-success in business then you’ve got to get better at getting more stuff done. Ideas are worth diddly-squat. It’s the execution and implementation that gets results.
So Much To Do, But Not Enough Time – And No Money To Employ Staff…
There’s often a subtext when I’m asked the question about how I get so much done. People explain to me how there are all these things that they want to accomplish, but that their business isn’t yet generating enough cash to pay for an employee to come onboard and increase capacity.
Well, the good news is, you don’t need employees to start making progress here. You can access a ready supply of high quality, reliable, VERY COSTEFFECTIVE, labour in your business.
Skilled people who will create hours a week and, potentially, hours a day in your schedule to enable you to get more stuff done. Look, the reality is that, to achieve super-success, your behaviours (i.e. what you spend your time doing) need to be fully congruent with your goals.
This means that if you aspire to an earning level in excess of, say, £20 an hour (!!) then you can’t maintain that goal and, at the same time, be answering your own phone all the time or doing your own book-keeping.
Those are behaviours that are completely non-congruent with where you’ve said you want to be… So get some help.
2. Call Handling
Getting your telephone answered by somebody else is one of the most useful services for many businesses – especially when there’s only you.
The services provided by people like Graham Hill and his team at Verbatim or Jacqui Frost at Office Genie are brilliant. Your phone can be answered at certain times of day, by them, or all the time, or just when your line’s engaged.
You can teach them exactly what you want them to say and what you want them to do with the calls. It’s genuinely game changing – especially if you’re getting more than two or three calls a day.
Your phone gets answered by a real person who knows what they’re talking about (their systems are fab so the scripts are always consistent) and they answer the phone as if it was someone working in your business, which gives you the added benefit that it makes you look and feel like a bigger organisation and it strengthens your positioning in your market.
They can have different criteria for different types of calls, so some may actually get put through to you, but others it may be that you get an email or text with a message on.
Even with our dozens of staff at Botty Towers we still have systems in place so that some of our calls are handled by these guys and in the early days, when I was getting traction, on my own, this type of service was invaluable.
3. Bookkeeping
If you’re a business owner and you are doing your own bookkeeping, then you are certifiably insane OR lacking in all ambition to grow OR unenlightened – and we’re about to put that right!
For most small businesses your bookkeeping will only take 3-4 hours per month. With an outsourced qualified bookkeeper doing the work it will typically cost you less than £100 a month. It will take them less hours than it will take you anyway, so let’s say, conservatively, that handing over all your bookkeeping and invoicing will probably free up at least six hours of your time per month – plus a whole load of mental baggage that you’ve been carrying around with you whilst you’ve been worrying about having to do your accounts, invoicing etc.
Now, the trick for you is to bunch that time together and use it to get new customers and new business.
If you deploy some of the progressive marketing techniques that you’ve learnt through EC, and spend a full six hours focused only on getting and keeping customers, do you think you could generate more than, say, £100 in sales?
You bet you could – and the value of those customers will increase over time as well. That’s why, you and I both know that if you’re hanging onto “menial” tasks like these then you’ve got a mental blockage which is completely sabotaging your progress in business and you’ll never aspire to the heights that you dream of until you deal with it.
And there’s no time like the present…
