Video is a must have in your business…
When was the last time you watched a video on your computer, tablet or mobile? Just now? Today? Yesterday? This week?
How long does an average adult spend watching online videos every day?
It’s 1 hour and 16 minutes per day. That’s just digital videos online, not including anything on TV.
The average video is three minutes long. So that is 25 three minute videos watched per day.
So, the B-I-G question is:
How many videos do you have online for your business right now?
Well, whatever your answer is, here are 8.5 reasons why video marketing should be top of your marketing plan this year.
Reason #1
1.8 Million Words
According to research from The Forrester Research Facility – One minute of video is worth 1.8 million words. Now, just to be clear that certainly wouldn’t be just you talking to camera on a white background, otherwise, you’d have to actually say 1.8 million words in that one minute. Good luck with that one. But, people tend to remember 20% of things they hear, 30% of things that they see and 70% of things that they see AND hear.
But, people tend to remember 20% of things they hear, 30% of things that they see and 70% of things that they see AND hear.
Reason #2
62% of Consumers Say Watching Videos Makes Them Feel More Confident in Buying
This figure is only going to increase over time. Prospects like to see who they are buying from, what they are buying and what other people think of the service.
One company who are great at this are AO.com who sell appliances. They have made a three minute video about every product on their site to show you around that product.
Imagine how much work that was.
Reason #3
There is 88% More Time Spent on Websites WITH Video then Without
Having videos on your website make it much more engaging and it humanises your business. People don’t want to read 3 hours worth of copy, they want to watch it.
Just having a simple video on your homepage will make website visitors hang around a bit longer.
But you only have 10 seconds to hook them in and make them watch your video.
So you have to make sure that you get your scripting right. You could spend thousands on video production, actors, props and funky graphics but all of that would be wasted without a solid and performing script.
Check out the Ultimate Business Script Writing Guide that we’ve put together to help you.
Reason #4
1 Billion Visitors Visit YouTube Every Month
YouTube is now the second largest search engine in the world after Google, and who owns YouTube?
Yep Google. So when you search anything on Google, they will also search YouTube.
The number of people watching YouTube each day has increased by 40% year on year since March 2014.
The most typed in search term in YouTube?
“How to…”
People go on YouTube for two different things. Firstly to be entertained and secondly to find out how to do something.
Reason #5
Landing Pages With Video Have up to 800% Higher Conversion Rates
We used to use very long sales pages for prospects to read. Sometimes the long sales page still works for us, but videos have a much higher conversion rate for landing pages and squeeze pages.
You can get your message over in a far better way, it’s more engaging and you can show and talk about what they’re going to get. You can also use a tone in your voice that you can’t in text.
People want to watch videos.
Reason #6
Emails With Video Within Them Have a 96% Higher Click Through Rate
This is when you get an email with a video within it. It works best when you use a picture of a screenshot of the video with a play icon in the middle.
It’s proven that this has a 96% higher click through rate.
Reason #7
By 2018, 90% of Web traffic Will Be Video
Hey, that’s nearly the entirety of web traffic. So how much of those videos will be yours? This basically means that long copy on web pages will be dead. So, you need to get on with those videos.
Check out the Ultimate Business Script Writing Guide that we’ve put together to help you.
Reason #8
Better Google Search Rankings
Google rewards websites that have rich content on their web pages. They’ve recognised that video and images are much better for web visitors to interact with your site and will reward you for this and push you up the rankings.
Reason #8.5
We’re Getting Lazy
We’re turning into a lazy nation. People are either too lazy to read or haven’t got the time. They just want to watch instead of read.
We now live in a visual world.
For more help on how to script your video download your free Ultimate Business Script Writing Guide.
